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×åì òàê ïîïóëÿðíû ñîöèàëüíûå ñåòè?

Ïîñåòèòåëÿìè ñîöèàëüíûõ ñåòåé êàæäûé äåíü ñòàíîâÿòñÿ ìèëëèîíû ÷åëîâåê. ×òî òàê ïðèòÿãèâàåò ìàññîâîãî ïîëüçîâàòåëÿ ê ýòèì ðåñóðñàì â èíòåðíåòå?
 

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Íà ñåãîäíÿøíèé äåíü ñîöèàëüíûå ñåòè ÿâëÿþòñÿ äîñòàòî÷íî ïîïóëÿðíûì ñåãìåíòîì ñðåäè ïîëüçîâàòåëåé. Ñ êàæäûì äí¸ì èõ êîëè÷åñòâî â ñåòè ðàñò¸ò, à êàê âû ñàìè ïîíèìàåòå, ïðåäëîæåíèé áåç ñïðîñà íå áûâàåò.
Êàêèå æå íà ñàìîì äåëå öåëè ïðåñëåäóþò òå, êòî çàíèìàåòñÿ ñîçäàíèåì ñîöèàëüíûõ ñåòåé? Åñòåñòâåííî, ýòî çàðàáîòîê: âûãîäíî ðàñêðó÷åííûé ðåñóðñ çà ñ÷¸ò ðàçìåùåíèÿ íà í¸ì ðåêëàìû ñïîñîáåí ïðèíîñèòü åãî ñîçäàòåëþ íåïëîõèå äåíüãè. Ê òîìó æå, ðàñêðó÷åííûå ñàéòû õîðîøî ïîêóïàþòñÿ – íà íèõ èìååòñÿ áîëüøîé ñïðîñ.
Íî ñðåäíåñòàòèñòè÷åñêîìó ïîëüçîâàòåëþ íå íóæíî îáúÿñíÿòü ñòîëü êîíêðåòíûå çàäà÷è ïðàêòè÷åñêè ëþáîãî ñàéòà â Èíòåðíåòå. È âîò òîãäà ïîÿâëÿþòñÿ òàê íàçûâàåìûå ñîöèàëüíûå ñåòè. Òå, êòî èõ ñîçäà¸ò, ìîòèâèðóåòñÿ ðàçëè÷íûìè ôàêòîðàìè: êòî-òî ñ÷èòàåò, ÷òî åãî ñåòü ñïîñîáíà ïðèíåñòè ìíîãî ïîëüçû ëþäÿì, êòî-òî ïðîñòî ðåøèë òàêèì îáðàçîì ïîòðåíèðîâàòü ñâîè çíàíèÿ â ïðîãðàììèðîâàíèè. Ýòî îñîáåííî çàìåòíî â òåõ ñîöèàëüíûõ ñåòÿõ, ãäå íåâîçìîæíî «äîñòó÷àòüñÿ» äî àäìèíèñòðàöèè.
Ñîáñòâåííî, äëÿ íàñ – ëþáèòåëåé Èíòåðíåò-ñ¸ðôèíãà – èíòåðåñû ñîçäàòåëåé ñîöèàëüíûõ ñåòåé íå îñîáî-òî è âàæíû, äëÿ íàñ ýòî âîçìîæíîñòü èìåòü âîò ÷òî:
•    Ñîáèðàòüñÿ â ãðóïïû ïî èíòåðåñàì. Ñîöèàëüíûå ñåòè â îñíîâíîì èìåííî äëÿ ýòîãî è íóæíû – äàâàòü âîçìîæíîñòü ëþäÿì îáùàòüñÿ ñ òåìè, êòî èì èíòåðåñåí, è êòî ìîæåò ïîäåëèòüñÿ ñâîèìè çíàíèÿìè â òîé ñôåðå, êîòîðàÿ äëÿ ñîáåñåäíèêîâ ÿâëÿåòñÿ îáùåé. Ñîáåñåäíèêè â ñîöèàëüíûå ñåòè ïðèõîäÿò àáñîëþòíî ðàçíûå: îò òåõ, êòî îáîæàåò âûøèâàíèå êðåñòèêîì äî òåõ, êòî æåëàåò ïîäåëèòüñÿ èíôîðìàöèåé î òîì, ãäå ìîæíî ñêà÷àòü êîäû ê èãðàì Ìàôèÿ.
•    Èñêàòü ñòàðûõ çíàêîìûõ è îáðåòàòü íîâûå ñâÿçè. Äà, áîëüøèíñòâî ñîöèàëüíûõ ñåòåé îáÿçàòåëüíî ïðåäëîæèò âàì ïðåäñòàâèòüñÿ ñâîèì íàñòîÿùèì èìåíåì è îñòàâèòü êàêóþ-ëèáî èíôîðìàöèþ î ñåáå, êîòîðàÿ ïîìîæåò âàøèì çíàêîìûì èëè äðóçüÿì ñ âàìè ñâÿçàòüñÿ.
•    Äåëèòüñÿ ìûñëÿìè. Ëþáèòåëåé «ãðàôîìàíèòü» âñåãäà õâàòàëî – ñîöèàëüíûå ñåòè äëÿ òàêèõ ëþäåé ïðåäñòàâëÿþò ñîáîé ïðåêðàñíóþ âîçìîæíîñòü íàêîíåö-òî ðàññêàçàòü ìèðó î ñîáñòâåííûõ èäåÿõ, ìûñëÿõ, âçãëÿäàõ íà æèçíü, î òîì, ÷òî êîøêà ðîäèëà êîòÿò, à áðàò ñåãîäíÿ íå íî÷åâàë äîìà, è òåïåðü åãî æä¸ò óæàñ-óæàñ äîìà, à âû íå ìîæåòå íàéòè èíòåðåñóþùèå âàñ ôëåø èãðû…  îáùåì, âñåì, ÷òî âçáðåä¸ò â ãîëîâó.
•    Îáìåí ññûëêàìè. À òàêæå ìíîæåñòâîì èíòåðåñíîãî âèäåî, ìóçûêîé, ôîòîãðàôèÿìè, ññûëêàìè íà ðàçëè÷íûå ðåñóðñû â ñåòè. Ýòîò ôàêòîð ïðèâëåêàåò âíèìàíèå ìíîãèõ ðåêëàìîäàòåëåé. Âåäü äîñòàòî÷íî çàèíòåðåñîâàòü ñâîåé ïðîäóêöèåé íåñêîëüêî ÷åëîâåê, è èíôîðìàöèÿ î í¸ì «ðàçëåòèòñÿ» ýõîì ïî ñîöèàëüíîé ñåòè. Óäîáíî è âûãîäíî, è çà ðåêëàìó ïëàòèòü íå íóæíî.
•    îáìåíèâàòüñÿ èíòåðåñíûìè ññûëêàìè, ôîòîãðàôèÿìè, çâóêîâûìè ôàéëàìè è âèäåî.


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